Fulcrum5
represents a comprehensive new bidding approach to buying the five pillars of consumer media (digital, television, radio, print and out-of-home) by leveraging best-of-breed technology partners and prestigious analytics companies to reach audiences at the most efficient market cost. Fulcrum5 represents a response to a fundamental shift in the way consumer advertising is supplied and purchased in the marketplace.
Best of Breed – Media is still a relationship business, but ever more important is the role of technology to collect, store, organize and segment large amounts of data into actionable media opportunities.
Prestigious Analytics Companies – With our proprietary analytics processes, Fulcrum5 is able to turn a jumble of data into meaningful consumer insights that will enable agencies and advertisers to be more resourceful, resulting in a more direct line from a marketer’s campaign through consumer purchasing.
Audience Reach – Marketers have traditionally reached consumers by using content as a proxy for audience. Fulcrum5 gives marketers the ability to go direct to audience without paying the premiums generally associated with publisher direct campaigns.
Prestigious Analytics Companies – With our proprietary analytics processes, Fulcrum5 is able to turn a jumble of data into meaningful consumer insights that will enable agencies and advertisers to be more resourceful, resulting in a more direct line from a marketer’s campaign through consumer purchasing.
Audience Reach – Marketers have traditionally reached consumers by using content as a proxy for audience. Fulcrum5 gives marketers the ability to go direct to audience without paying the premiums generally associated with publisher direct campaigns.